Can You Name These Makeup Brands From Their Motto?


By: Jane Andrews

6 Min Quiz

Image: Artifacts Images/Cultura/Getty Images

About This Quiz

Human beings have been obsessed with improving their appearance for thousands upon thousands of years. Artifacts dating as far back as 3000 B.C. depict ancient Egyptian women and men putting on makeup, including the kohl eyeliner they're famous for creating, which was made from a mixture of burnt almonds, ash, lead and copper. 

But it wasn't until the beginning of the 20th century that makeup started to become mainstream, partly because of the rise of photography and film. Beauty lore has it that the term "makeup" wasn't even used until cosmetics pioneer Max Factor coined the phrase in the 1920s. Since that time, the beauty industry has grown into a massive global business with a market value of over $500 billion. Surveys show that the average U.S. woman spends more than $200,000 on cosmetics in her lifetime — that's a lot of green! 

To persuade us to buy their products, brands put their hearts and soul into their advertising. This has resulted in many memorable mottos, from "Easy, breezy, beautiful" to "Because you're worth it." How well do you know your beauty brand slogans? This quiz is packed with taglines from some of the world's most beloved cosmetics companies. Can you match the motto to the makeup? Answer the following questions and find out!

"Because you're worth it." Which cosmetics company does this motto belong to?

This iconic slogan first appeared in L'Oréal ads in 1973, though it originated as "Because I'm worth it." It was changed to "Because you're worth it" in the mid-2000s. It also sometimes appears as "Because we're worth it."


"Maybe she's born with it. Maybe it's __________." Do you know the brand behind this slogan?

Maybelline was founded in 1915 by a young chemist who named the brand in honor of his sister, Maybel. She had given her brother the inspiration for his first product, Cake Mascara, when he saw her use of a combination of petroleum jelly and carbon dust to enhance her eyelashes and brows.


"Full of what's good. Free of what's fake." What makeup brand uses this slogan?

The world's first mineral makeup line, BareMinerals, was founded in 1995. The company became popular in 1997, when QVC began selling their trademark loose mineral powder. Since that time, they've expanded to offer a wide variety of makeup, including lipstick, eyeshadow, mascara and more.


Do you know which company branded itself as "The company for women"?

Founded in 1886, Avon's groundbreaking direct-marketing sales system was the first of its kind. It provided women with an accessible opportunity to work outside the house at a time when it was very difficult to do so.


Can you tell us which brand uses this motto? "Making life more beautiful."

Founded in 1954 by Jacques Courtin-Clarins, this French beauty brand was launched as a luxury skincare line. It debuted its first makeup collection in 1991 with the slogan "You, even more beautiful."


This makeup brand's slogan is "Beauty with an edge." Do you know which one it is?

On its website, Urban Decay describes itself as a line of cosmetics "created by makeup junkies, for makeup junkies." Launched in 1996, it's now the number-one selling eye shadow brand in the U.S.


"The most unforgettable women in the world wear ________." Which brand created this tagline?

This motto was part of a hugely popular ad campaign from the 1980s. The advertisements featured some of the decade's most unforgettable supermodels, including Christy Turlington, Beverly Johnson, Cindy Crawford and Jerry Hall.


"To be beautiful and natural is the birthright of every woman." What brand is responsible for this slogan?

Beauty pioneer Elizabeth Arden opened her first full-service salon in New York City in 1910. By 1915, she was selling her products internationally. Today, the brand is available in more than one hundred countries around the world and is estimated to be worth close to $1.3 billion.


"Beauty for all." Do you recognize this beauty brand's motto?

Founded in 2017 by superstar singer Rihanna, Fenty Beauty is all about inclusivity. The brand offers more than 50 shades of foundation to accommodate women of all skin colors and undertones.


Which makeup line uses the motto, "We shine brighter when you do"?

This cult beauty brand, founded in 2001 by Australian makeup artist Rebecca Morrice Williams, has become famous for its bestselling highlighters and bronzers. The company also carries foundation, lipstick, eyeshadow and more.


This beauty brand's motto encourages uses to "Be Who You Are." Which one is it?

Makeup artist Bobbi Brown launched her eponymous makeup line in 1991 with a collection of 10 lipsticks, which were available exclusively at Bergdorf Goodman. Today, there are more than 30 free-standing Bobbi Brown cosmetics stores around the world.


"Makeup doesn’t have to be serious to look good." Which brand uses this fun slogan?

Founded in San Fransisco in 1976 by twin sisters Jean and Jane Ford, this popular beauty brand has become well-known for its playful product names, such as "They're Real!" lengthening mascara and "Watt's up!" cream highlighter.


Which brand's motto claims they are the "Red carpet authority"?

Created by celebrity makeup artists Carol Shaw, LORAC has been a favorite in Hollywood since 1995. Some of Shaw's most famous clients have included Nicole Kidman, Debra Messing and Rachel Bilson.


This brand is devoted to "Enriching women's lives." Can you guess which one it is?

Originally launched under the name "Beauty by Mary Kay," this makeup company was founded by businesswoman Mary Kay Ash in 1963. Today, it's one of the biggest direct-sales cosmetics brands.


"All the color. None of the compromise." Do you know which clean beauty brand goes by this motto?

Launched in 2011, this Canadian beauty brand specializes in lipsticks but also carries foundations and powders. All of its products are made with vegan ingredients that are food grade.


This brand uses the motto: "Lead the way. Brilliantly!"? Which is it?

This spirited slogan was created to accompany the 2018 launch of Lancôme's high-shine lip lacquer, Lancôme L’Absolu. The innovative lipstick-stain-gloss hybrid comes in a whopping 29 shades.


"Easy, breezy, beautiful." What company came up with this famous slogan?

CoverGirl used this well-known slogan until 2017, when they replaced it with a new motto, "I am what I make up." The ad campaign for the rebranding featured popular entertainers such as Issa Rae, Katy Perry and Ayesha Curry.


Do you know which brand's motto is, "The makeup of makeup artists"?

Max Factor, an immigrant Polish cosmetician, launched his eponymous line in 1909. The brand became extremely popular with the then-burgeoning film industry and was responsible for developing what's now known as "pancake" makeup for the stage and screen.


"Live the London look." Which company uses this slogan?

Founded as a perfumery in 1834, Rimmel London has become one of the world's biggest beauty brands. In 2017, its famous slogan was given a slight edit — it changed from "Get the London look" to "Live the London look."


This budget-friendly brand offers "Beauty that doesn't break the bank." Which one is it?

The majority of ColourPop's products retail for $5 to $8. Founded in 2014 by siblings Laura and John Nelson, the California-based brand is available at Ulta stores and online at


"Bringing the best to everyone we touch." Can you tell us the name of this brand?

When Estée Lauder first launched in 1946, the American beauty brand carried just four skincare products. Today, in addition to offering its own full range of skin, makeup and fragrance products, the company owns some of the biggest beauty brands in the business, including Clinique, MAC and Smashbox.


"Every woman alive loves __________ No. 5." Do you recognize this slogan?

One of many mottos created by this iconic fashion and beauty band, this catchy slogan was used in print ads during the 1950s and '60s for the brand's hugely popular Chanel No. 5 fragrance.


Which brand's motto boasts, "Allergy tested. 100% fragrance free"?

The first dermatologist-developed cosmetics line, Clinique was created by the Estée Lauder company in 1968. It's become one of the biggest skin care and cosmetics brands in the world, with stores in 135 countries.


This brand is focused on "Inspiring a life of beauty and culture." Which one is it?

Founded back in 1872 as the Shiseido Pharmacy, this beloved Japanese beauty brand carries a full range of makeup products, as well as skincare, fragrance and hair care.


Can you name the brand that encourages users to "Makeup your own rules"?

Founded by a makeup artist in 1994 Stila's name is derived from the Swedish word "stil," which means "style." According to the brand's website, they are founded on the belief that "the right makeup can turn even the simplest look into a statement as authentic as your signature."


"Makeup made with love, not animals." What brand uses this motto?

According to the brand's website, tattoo artist, entrepreneur and animal activist Kat Von D created this makeup line so users could "conceal, contour and create with confidence — knowing your products aren’t harming animals."


"Give a woman the right makeup, and she can conquer the world." Can you name the brand responsible for this tagline?

Born in London, celebrity makeup artist Charlotte Tilbury has worked with some of the world's biggest stars, including Kate Moss, Naomi Campbell, Penelope Cruz and Natalie Portman. She launched her beauty line in 2012.


"All ages, all races, all genders." Which company uses this slogan?

On its website, MAC boasts that it "honors individuality and self-expression above all else." With more than 100 shades of high-performance makeup, the brand is indeed made for all ages, races and genders.


"Skin first, makeup second." Do you recognize this indie startup brand's tagline?

This online beauty company was founded in 2014 by Emily Weiss, creator of the popular "Into the Gloss" blog. While the brand's focus is on skin care, it also carries a full line of makeup, as well as a fragrance.


Which brand encourages users to "Love your shade of beauty"?

In addition to makeup products including foundation, lipstick, mascara and eye shadow, Black Radiance carries a line of skin care that features a cleanser, an exfoliator, a beauty oil and a moisturizer.


"What makes you unique makes you beautiful." Do you know which company created this motto?

Launched in 1996 by French makeup artist Laura Mercier, this beauty brand has become well-known for creating products that create a no-makeup makeup look, a.k.a. the "flawless face."


"Own your beauty." Which makeup company uses this tagline?

An abbreviation of "Eyes, Lips, Face," e.l.f. is an American beauty brand that was launched in 2004 with just 13 pieces of makeup. Today, it carries more than 300 products, including lipstick, eyeliner, blush, bronzer and makeup brushes.


This makeup brand wants its users to "Be free, be fierce." Which is it?

Founded by businesswoman Toni Ko in 1999, this Los Angeles, California-based beauty brand was named for Nyx, the Greek goddess of the night. In 2014, it was sold to L'Oréal for $500 million.


"Brilliant color. Thoughtfully made. Beginning with skin." Which clean beauty brand carries this slogan?

Launched in 2011, this all-natural Canadian beauty brand carries a full line of makeup products, including foundation, lip and cheek color, eye shadow palettes, highlighters and more.


Which brand's slogan is, "High-performance naturals"?

Tarte's products are formulated with powerful ingredients designed to enhance performance and wear, including Maracuja oil, Amazonian clay, licorice root extract and mango seed butter.


Explore More Quizzes

About Zoo

Our goal at is to keep you entertained in this crazy life we all live.

We want you to look inward and explore new and interesting things about yourself. We want you to look outward and marvel at the world around you. We want you to laugh at past memories that helped shape the person you’ve become. We want to dream with you about all your future holds. Our hope is our quizzes and articles inspire you to do just that.

Life is a zoo! Embrace it on